Apple Continues to Reign, Amazon Takes Third Spot: IDC


Apple continues to lead even after the global tablet market declined by 8.6 percent during the third quarter of 2018. This was the result of shipments falling down to 36.4 million which was reported by International Data Corporation (IDC).

On Friday, IDC’s Worldwide Quarterly Tablet Tracker reported that Samsung managed to maintain its position as the second leading tablet manufacturer. This was followed by, which was named as the third largest tablet manufacturer in the third quarter.

Slate tablets held the account for the major part of the market with 31.6 million units, whereas it was down by 7.9 percent the previous year.

Detachable tablets market value also declined, and it was down by 13.1 percent in comparison to the previous year.

Lauren Guenveur, the Senior Research Analyst for IDC’s Tablet team said this- “The detachable market has unfortunately failed to see growth in 2018, and this seems to be a worrying trend and it has plagued the category off and on since the end of 2016.

Apple continues to lead the tablet market with 26.6 percent more shipments which are nearly double the shipments in comparison to its nearest competitor.

The refreshed iPad with Pencil support that costs a whopping 329 dollars, was launched in March and continued to drive volume.

Samsung’s detachable portfolio grew slowly but surely, but this growth was outweighed by the continuous decline in the slate category. The company registered about 14.6 percent market share globally.

Guenveur added- “Not only do these markets move in sync with each other but the decreasing margins and overall decline, particularly in slate tablets, has led to the top 5 companies capturing a larger share as many small vendors have exited the space.”


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