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Augmented Reality Market Latest Global Insights on Trends and Demands by Google, Samsung Electronics, Augmate, Atheer, Magic Leap, Infinity Augmented Reality, Inc., Microsoft

Augmented Reality Market 2018 Growth with Amazing CAGR +70.7%, Region Wise Analysis of Top Players, Application and Forecasts by 2024: Google, Samsung Electronics, Augmate, Atheer, Magic Leap, Infinity Augmented Reality, Inc., Microsoft & More

This report has all the company profiles for the top players and brands and along with that the report also contains a synopsis of market definition, classifications, applications and market trends, and the augmented reality market drivers and restrains that are derived from a well know method called SWOT analysis.

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Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others. In 2017, North America is expected to dominate the market.

Market Analysis: Global Augmented Reality Market

The Global Augmented Reality Market accounted for USD 650.8 million in 2016 growing at a CAGR of 70.7% during the forecast period of 2017 to 2024. The continuous innovations in the augmented reality industry coupled with advancements in GPS technology has led to increase the potential of the Augmented Reality Market in the global scenario.

In November 2017, Amazon launched its new Augmented Reality (AR) and Virtual Reality (VR) and 3d applications making platform called Amazon Sumerian.

In July 2017, Vuzix Corporation collaborated with Ubimax to deliver a hands-free smart glasses solution to WS Kunststoff-Service utilizing the Vuzix M300. The new product launch is focused to reduce errors, optimize processes, and simplify new employee training via a single wearable device across several use cases within their multifaceted manufacturing operations.

Major Market Drivers & Restraints:

  • Increasing demand for AR-based applications in medical sectors.
  • Increasing interest of large tech companies.
  • Low cost and reliability for small sensors.
  • Limitations for processing power, less storage, and restricted size of storage devices.
  • Lack of interaction with physical products.

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Major Market Competitors: Global Augmented Reality Market

Some of the major players operating in the Global Augmented Reality Market are-

  • Google Inc.
  • Microsoft Corporation
  • Vuzix Corporation
  • Samsung Electronics Co. Ltd.
  • Qualcomm Inc.
  • Oculus VR

LLC, EON Reality, Inc. Infinity Augmented Reality Inc., Magic Leap, Inc., Blippar Inc., Daqri LLC, Osterhout Design Group, Metaio GmbH, Cyberglove Systems LLC, Meta Company, GoldRun, Iryss, Layar, Total Immersion; Zugara, Sony, Wikitude, PTC, Amazon Sumerian are among the few companies mentioned in the Global Augmented Reality Market report.

Market Segmentation: Global Augmented Reality Market

The augmented reality market is segmented on the basis of technology into Marker-Based augmented reality, and Marker-Less augmented reality. The augmented reality segment is further sub-segmented into passive marker, and active marker. The Marker-Less augmented reality segment is further sub-segmented into model-based tracking, and image processing-based.

The global augmented reality market is also segmented on the basis of device type into head-mounted displays, Head-Up Display (HUD), and handheld device.  The global augmented reality market is also segmented on the basis of component into hardware, and software. The hardware segment is further sub-segmented into 3D camera, sensors, semiconductor component, and displays. The software segment is further sub-segmented into software development kits, and cloud-based services.

On the basis of end user, the global augmented reality market is further segmented into aerospace and defense, consumer, medical, and commercial. The consumer segment is further sub-segmented into gaming, sports and entertainment.

On the basis of geography, global augmented reality market report covers data points for 28 countries across multiple geographies such as North America, South America, Europe, Asia-Pacific, and Middle East & Africa.

Key Highlights of Report

  • Overview of key market forces propelling and restraining market growth
  • Offers a clear understanding of the competitive landscape and key product segments
  • An analysis of strategies of major competitors
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Provides profiles of major competitors of the market.
  • Details of their operations, product and services.
  • Recent developments and key financial metrics.

Customization Options

  • All segmentation provided above in this report is represented at country level and can be customized according to needs.
  • All products covered in the market, product volume and average selling prices will be included as customizable options which may incur no or minimal additional cost (depends on customization).

Research Methodology

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation.

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