Facebook, with the aim of keeping up with mobile dating apps such as Tinder and Bumble, has expanded its dating feature test to two new countries- Canada and Thailand.
Facebook Dating service test was initially launched in Colombia in the month of September. This feature includes user-integration with Groups and Events on the social networking platform along with the idea of encouraging people to meet in the public.
Facebook has developed new functionalities for the feature’s tests in Canada and Thailand. Among them has been a feature developed known as the “Second Look” which allows users to reconsider a previous decision. On Thursday, Verge reported thus- “This means that a user can pause the matching feature if the user is no longer looking in dating. This feature is available in the main Facebook application. The social networking giant believes in the fact that expanding this test feature will help initiate more signups from users as well as increase the user base on “Facebook Dating” along with enough people who opt into the app and begin matching, the report added.”
The company had begun testing the application internally in August and asked the employees testing it to use fake data for their dating profiles and has plans to delete all of that fake data before it is launched in the public. The test feature will be available to users aged 18 and above only, and it will free of cost and will come without any advertisements or premium features.
Facebook CEO Mark Zuckerberg originally announced this app during the company’s F8 keynote, which is popularly known as F8 developer conference in San Jose, California in May 2018.